Waiuku illustrator contributes to adult colouring trend



After seeing a gap in the New Zealand market, Jo Pearson put her artistic talents to use by creating a colouring book for adults. Little did she know just how popular the trend would become.

The Waiuku resident has recently launched All Good, a New Zealand Colouring Book, themed around a New Zealand summer holiday.
“Colouring books for adults were becoming more and more popular in the UK late last year, and I noticed the trend starting to make waves in New Zealand a few months later. After approaching a publisher I was signed up to produce a New Zealand book and we were able to launch All Good just in time for Christmas. Since then the colouring trend has really taken off.”
Jo, who studied fine art in Auckland and is an designer by trade, reinvigorated her love of illustration after having children by illustrating several books, including A Forager’s Treasury and Wild Blackberries. All Good is her first colouring in book.
Jo came up with the idea of having a narrative theme to the book, rather than making it generic kiwiana.
“It tells the story of how most people would imagine a classic Kiwi summer holiday – the car ride to the bach or caravan, fish and chips on the beach, fishing, jigsaw puzzles, swimming. All the best ways to unwind.”
For Jo, she believes that people enjoy taking part in adult colouring partly because of the nostalgia from when they were younger.
“It’s a great way to unwind after a hard day’s work, rather than sitting in front of your TV or staring at your phone. I think it can also help to tap into a creative side that maybe some people have forgotten they had, as well as being a positive and creative way to spend time with your children.”
Adult colouring books have been welcomed into resthomes as well as hospitals, and Jo knows of several businesses that have placed them their lunch room, encouraging communal colouring and in-house competitions. Jo’s book is available in all major book shops, including Pukekohe Paper Plus and Waiuku Paper Plus.
New Zealand Bookshop day is Saturday, October 31, and All Good is the official book for the national colouring competition that is currently being held, with over 170 stores taking part. For those who are interested in entering, feel free to visit either Waiuku or Pukekohe stores for an entry sheet.
Jo will be judging the national winner and says that entering will be worthwhile.
“There are great prizes available, including a $500 Booksellers voucher for the winner.”
Entries need to be in by Saturday, October 31. For more information, visit www.booksellers.co.nz/bkshop-day/competitions/colouring

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