By Emma Sharplin – firstname.lastname@example.org
What started as a competition between the managing directors has now seen Spookers Haunted Attraction Theme Park become a global internet sensation.
At the end of May, Spookers Managing Director, Julia Tukiri, and her husband, Jemall, began a competition between them to see who could film and post a video that received the most shares on social media.
"Little did we know, it was going to make a much greater impact," says Julia.
If our readers haven't seen it already, the video shows scarers at Spookers, which is based at the former Kingseat Psychiatric Hospital, creeping, lunging and bursting from doorways in a derelict looking hallway of the Haunted House.
Uploaded on Friday 26 May 2017, the video had over 7000 comments by Saturday morning, which Julia says was a Spookers' record of its own.
However, the views and shares didn't stop there. The video encouraged viewers to 'tag someone who couldn't make it to the end of the hallway,' and the shares, likes and comments haven't stopped since.
As of Monday 26 June 2017, the video has been shared over 950,000 times, has received over 1.9 million comments and most importantly has been viewed over 68 million times.
"It has basically been a full-time job for two people responding to all the private messages since the video was published," says Julia.
"Google translate has come in very handy from the thousands of fans from places like Bolivia, Italy, Mexico and Brazil. One common question seems to be ‘when will you open in…?’ Cancun is a place that seems to have a huge demand for a Spookers. We certainly hope to expand internationally within the next few years," says Julia.
Since the video was launched the Spookers Facebook page has also grown from an already impressive 73,000 followers to nearly 400,000.
Ultimately, the competition between the husband and wife team ended with Jemall being the champion, with Julia saying this result will be extremely hard to beat.
Fans will also be pleased to know that Spookers is not a 'one video pony' —a documentary about the haunted attraction theme park in Karaka has been made.
‘Spookers’, directed by Florian Habicht, has been described as a 'heart warming documentary about terrifying people.' It has already had its world premiere at the Hot Docs film Festival in Toronto, and has received great reviews from the Sydney Film Festival. It is due to hit New Zealand cinemas later this year.
Those who haven't checked out the video, (Emma was too scared to watch it with sound on) it can be found on their Facebook page—Spookers Haunted Attraction Scream Park, New Zealand.
CAPTION: (PLEASE CROP OUT TO ONLY INCLUDE COUPLE IN BACK ROW) A friendly competition between Jemall and Julia Tukiri, Spookers Managing Directors, has seen their video go global.