T&G’s Lotatoes™ has fended off four other food innovators to be crowned overall winner of The Ministry for Primary Industries Primary Sector Products Award at the 2017 New Zealand Food Awards.
The category promotes, recognises and showcases amazing innovations in primary sector products, processing and packaging methods.
The low-carb potatoes, are grown in Pukekohe, among other places, by Balle Brothers and Masters produce.
The innovative product came out on top this year, with judges impressed with the process used to naturally breed and sustainably grow the lower carb potato with fewer calories.
“We’re extremely proud of Lotatoes™ win at the 2017 New Zealand Food Awards,” said Andrew Keaney, executive general manager, T&G who accepted the top award.
“Having judges recognise Lotatoes™ confirms we’re on the right track with innovation, which in the produce industry takes a long time, so hats off to the dedicated teams from T&G and our growing partners Balle Brother and Masters Produce for getting Lotatoes™ from the soil to the supermarket shelves.”
The Lotatoes™ were five years in the making, so the achievement is “massive” for all involved. Lotatoes™ will be in selected Countdowns nationwide from December onwards.