According to statistics released by Chorus at the end of May, Franklin District households are consuming 57% more broadband data than last year, an increase driven by surging demand for streaming services such as Netflix.
The average Franklin District home used 155GB of broadband data on Chorus’ copper and fibre networks in April 2017 compared to 99GB in April 2016.
“Typically, homes now have several connected devices at any one time, so we’re all using far more data and many of us are demanding faster and more reliable broadband speeds,” says Chorus network strategy manager Kurt Rodgers.
On an average day in Franklin District, data usage on the Chorus network is at its lowest at 5am and begins to rise between 6am and 8:30am. Usage remains consistent during the day and jumps sharply from 3:30pm.
“It is unlikely to be a coincidence that it’s the same time certain data-hungry members of the family wander in from school.
“Household usage slows down again over dinner time, and from 7:30pm it climbs to the highest usage period of the day—between 8pm and 10:30pm—as people get through one or two Netflix shows, upload the homework or Skype friends and family.”
Nationally, the average New Zealand home used about 150GB of broadband data in April 2017—compared to about 101GB in April 2016.
“More Kiwis can, and are, taking advantage of our faster, more reliable broadband connections.
“With faster broadband you don’t have long delays while streaming or downloading high definition TV and video or face frustrating buffering—even when there are multiple connected devices in your home.
“Our use of new technology is also driving the increase in speed. It doesn’t matter whether you live in the cities or live rurally, content is flying into our homes faster due to newer technology such as high definition online television and more interactive and complex online games
“It’s likely the impact of online TV will continue to be felt in peak network traffic growth. As more content becomes available online, new devices are released to watch it on and higher video resolutions such as 4K (and eventually 8K) see increasing pressure on the bandwidth required at peak times.”
Despite the growing role of broadband in New Zealanders’ lives, about 60 percent of homes and businesses on the Chorus network could have a better fixed broadband connection and a more enjoyable online experience, often at no extra cost.
“And yes, fibre is the fastest form of broadband, but if it’s not available, VDSL on the Chorus copper network provides a faster, more reliable service with less buffering for streaming TV, movies and video than regular ADSL or fixed wireless services.”Since you’re here… we have a small favour to ask. More and more people want the Post than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help. The Post’s independent, investigative journalism takes a lot of time, money and hard work to produce. With investigative reporting, we often don't know at the beginning how a story will unfold and how long it might take to uncover. This can mean it is costly – particularly as we often face legal threats that attempt to stop our reporting. But we remain committed to raising important questions and exposing wrongdoing. And we do it because we believe our perspective matters – because it might well be your perspective, too. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure. For as little as NZ$5, you can support the Post – and it only takes a minute. Thank you. Support The Post