Active Curves – well rounded business

Active Curves, a fitwear brand that caters to sizes from 14 to 32 has recently been launched by Karen Smith.

The idea came after Karen left sports retail stores feeling like she didn’t fit in, and frustrated at the lack of plus-sized clothing. She often said to her husband through tears of frustration, “How is anyone meant to get fit when you can’t find anything to get fit in other than running shoes?”

On a trip to the United States in 2016, Karen discovered a plus size range in Macy’s and thrilled with her discovery, walked out laden with bags of new active wear. A few months later an advert popped up on her Facebook for an active wear company in USA, whose products went right up to a New Zealand size 32. Thinking about this she started telling a friend about how great it would be if more women could feel the same way.

As the discussion continued, Karen became more excited about starting a business. “I want women to embrace what they have, even flaunt their curves, be positive and supportive of each other and feel like they fit in,” she said.

Then came Active Curves. Since it began, the organisation has attended two women’s lifestyle expos, has repeat customers from as far south as Invercargill and a brand ambassador, Pauline Stockhausen, who is a specialist in social media. This year Karen hopes to make Active Curves a part of an Auckland Based Plus Size Fashion Show, attend the Hamilton Women’s Lifestyle Expo, and is looking at bringing in other brands of plus-sized active wear— with the potential to branch out into men’s active wear as well.

Win: The Post Newspaper in conjunction with Active Curves has a jacket to giveaway. Please send an email to with Active Curves in the subject line. Please put your name and contact number in the email. Giveaway closes on Tuesday 30th January 2018.

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